Asta Wellejus
Biografie
Asta Wellejus, former CEO of Zentropa Interaction and recent CEO of Die Asta Experience, and creative lead at MEDEA, collaborative design center, Malmø University, travels around the world and develops and produces digital projects, for regions, broadcasters, museums, production companies and training labs. She was headhunted by Danish filmdirector Lars von Trier in 1997 to develop new ways of combining film, theater, role playing and games.